It’s that time of year again! With Halloween out of the way, it’s time to get into the holiday spirit and no one knows this better than Starbucks, where November 1 equals Christmas, Part One. The coffee shop is releasing their annual seasonal paper cups. And this year they’ve gotten quite the makeover.
While in decades past (yes, it’s hard to believe they’ve been churning out holiday designs for 20 years!) the cups have been primarily red, but this time around they’ve got a more D.I.Y. look.
Frankly, it appears that someone took a Sharpie and scrawled every Christmas cliché on the famous beverage holder. A pile of presents, a decked-out tree, the mittened hands of lovers who will likely break up shortly after New Year’s, and snowflakes that will melt into slush *all* scream winter cheer at a breakneck, caffeinated pace, but at the risk of being called a Scrooge, dare we say the design is too festive? Perhaps it just requires more espresso to tolerate than the minimalism of a solid red background, or perhaps Starbucks is just trying to cash-in on the adult coloring book craze of recent years.
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” Leanne Fremar, executive creative director for Starbucks, said in a press release. “We love the idea of everyone making this year’s cup their own.”
And with the announcement of new cups comes the announcement of more beverages to fill them with. This year Starbucks is bringing back three returning favorites flavors to their holiday menu. They are:
- Peppermint Mocha– Every year I think this latte will taste good and every year it tastes like Mylanta. Fool me once, Starbucks, fool me once…
- Caramel Brûlée – This one is all about the addition of the crunchy caramel toppings. How come we only get them once a year?
- Chestnut Praline – It’s like drinking pecan pie!
Header image courtesy Starbucks.