Is it just the lack of Angelina Jolie this time around at the World Economic Forum at Davos (requires registration), or does the average Gray Lady reader really have a thing for vegan cupcakes made by sassy punk rockers?
Whatever the reason, the recent food section article “Strict Vegan Ethics, Frosted with Hedonism” has risen—and stuck—to the coveted top slot of the New York Times’ most-emailed list.
No matter what you feel about vegan eating (or the taste value of cake filling made from confectioner’s sugar and margarine), Julia Moskin’s article about punk bakers Isa Chandra Moskowitz and Terry Hope Romero is a fun and lively read. And we’d rather knock back a glass of soy milk and vinegar (“the hideous curdled face of vegan baking,” according to Moskowitz) than swallow another of the Times’s typical rich-bitch lifestyle pieces. Like, for instance, “Ordeal by Appliance” (requires registration), in which there is whining galore about how difficult it is to find a decent serviceperson to fix the Viking range and Miele dishwasher in one’s six-bedroom vacation house.
The exposure should definitely boost the fan base for Moskowitz and Romero, coauthors of Vegan Cupcakes Take Over the World and stars of the cable-access vegan-cooking show The Post Punk Kitchen, which is known for its distinctly urban, un-hippie attitude and bouncy theme song.
As an outspoken Brooklyn native, Moskowitz is no stranger to the blogosphere; check out this snappy interview done on Cupcakes Take the Cake, way back in ‘05. Cupcake lovers, rock on!