Target just got a lot more red. And in our favorite shade of all time: red wine red.

Starting September 3, the retail giant will sell a line of five California-based vinos at only $5 a bottle. That means your quick trip for deodorant or batteries has now turned into an excuse to start Happy Hour early. No complaints here.

Titled California Roots, the collection includes a Cabernet Sauvignon, Red Blend, Moscato, Pinot Grigio, and Chardonnay. Here’s a breakdown of each bottle‘s profile, as well as Target-provided pairing suggestions:


Profile: Lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market

Pairings: Artisanal cheeses and freshly baked bread

Pinot Grigio

Profile: Vibrant citrus and tropical fruit flavors let you enjoy the fresh, easygoing feeling of summer any time of the year

Pairings: Crisp green salads and fresh fish


Profile: Delicate aromas and creamy peach and melon flavors make every day feel a little more special

Pairings: Sweet, freshly picked berries

Cabernet Sauvignon

Profile: Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures

Pairings: Thick ribeye steaks

Red Blend

Profile: Smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek

Pairings: Wild mushroom pasta and grilled vegetables

“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” said Jeff Burt, senior vice president of food and beverage in a statement. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target.”

Amazing value, indeed. We’re just having a difficult time finding appropriate counter space. Because let’s be honest: Like everything in Target, we’re absolutely trying one of each.

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