A century ago, Big Chocolate was a nest of corporate espionage, counterespionage, betrayal, and other intrigue. Yes, kids, Mr. Slugworth would definitely have paid Charlie to steal one of Wonka’s Everlasting Gobstoppers.

With a brand-spanking-new M&M’s World retail store opening in New York’s Times Square, the chocolate wars may be heating up again. The problem? The new 25,000-square-foot M&M’s superstore squats menacingly across the street from an existing (smaller) Hershey’s store. Newsweek has a piece that looks at the corporate rivalry between Hershey’s and M&M’s parent company, Mars.

Was the decision to put the store across the street from Hershey’s a malicious one?

‘We wanted to be in New York, we wanted to be in Times Square, and then we wanted to be in the best location we could find,’ John Haugh, president of the Mars retail group, says. ‘Coincidentally, that happened to be across the street from another chocolate brand.’

Well then, I guess not.

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