No wonder store-bought guacamole tastes like glue: It is glue! OK, not really, but it certainly isn’t real avocados, either. As Los Angeles resident Brenda Lifsey discovered, the green glop sold by Kraft Foods is primarily composed of staggering amounts of coconut and soybean oils, corn syrup, modified food starch, and food coloring, with a minuscule amount of avocado thrown in. She was so upset that she took Kraft’s ass to court on Wednesday, and her lawyer says other faux-guac purveyors will soon be targeted as well.
How did she make her discovery? “It just didn’t taste avocadoey,” Lifsey told the L.A. Times. “I looked at the ingredients and found there was almost no avocado in it.”
But Kraft says it wasn’t out to deceive anyone:
‘We think customers understand that it isn’t made from avocado,’ said Claire Regan, Kraft Foods’ vice president of corporate affairs.
Ridiculous as this reasoning may be, the company hasn’t technically done anything illegal. While the FDA mandates that anything labeled “peanut butter” must contain at least 90 percent peanuts, anything goes when it comes to guacamole. Still, Regan said Kraft is even now in the process of changing its label to clarify that the dip is merely “guacamole flavor.”
Some Chowhounders argued that suing Kraft, the king of fake food, for this kind of thing was ridiculous; but as one user pointed out, often legal action is the only way to incite change when it comes to food regulation (or really any kind of regulation) in this country.