Hooters Double “D” Burger Can’t Lift Fumbling Chain

A new marketing campaign and new menu items promise to reinvent Hooters. Supertaster asks: Can you really fix anything this broken?

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James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow Chowhound on Twitter, and become a fan on Facebook.

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