I want to be Joy Wilson's friend. But then again, everyone does. That's why she's been awarded "Best Baking Blog" by everyone from Saveur to The Kitchn since she started joythebaker.com in 2008.
In writing and in person, Joy is a sweetheart with a personality that makes you want to bake a cake with her, then get into your PJs and drink wine while swinging together on a porch swing, talking ish about the dude that dissed you at the bar last weekend. Not that I've thought about this in any detail at all...::side-eye::
Aside from her blog, she's also the author of two internationally successful cookbooks: "The Joy the Baker Cookbook" and "Homemade Decadence: Irresistibly Sweet, Salty, Gooey, Sticky, Fluffy, Creamy, Crunchy Treats." Now, she's busy working on a new cookbook, Over Easy, an ode to brunch due out in March.
And despite what people think about wildly successful food bloggers (you know, that one day they just decided to put up a post and the world immediately fell in love), Joy says what it actually takes is something a lot less sexy:
“The key to being comfortable working on the internet is being persistent and very consistent in your work." - Joy Wilson, Joy The Baker
I asked Joy what she'd do if she had to start all over, how she thinks about integrating herself into a new community and and how she started the hilarious side project, Drake on Cake.
She also divulges who her favorite makers of the moment are, the cookbook she's baked from most and what food trends she's currently crushing on.
Peep the full show notes and get links to all the resources mentioned on this show at We Could Make That.
Andrea Wien is the founder of We Could Make That, a podcast and website dedicated to telling the stories of inspiring food entrepreneurs, writers and makers. In her work as a cooking coach in New York City, she help people learn the basics of cooking so they can crush their kitchens and impress their friends.