Our Web Editor Jay Firestone was coming over last Sunday to shoot a Foodaism “How to Make Latkes Video.” Neither one of us was overly excited about the prospect. There are a lot of latke how to videos on the Web by now, and I’d already written and posted my magnum latke opus, years ago. What, beyond my unruly Sunday morning hair, did we have to bring to the party?
Jay told me that lying in bed that morning he had an inspiration: a spoof on the nefarious KFC Double Down Chicken Sandwich commercial. The Double Down was introduced a few months ago, but it’s already fast food legend: bacon and cheese sandwiched between two fried chicken breasts. The meat is the bread—get it? I guess it means you double down on fat, sodium and the chance you’ll end up dying at 40 and being buried in a shipping container.
The Double Down Latke was born.
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