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Why white bread is cheaper than brown?

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Why white bread is cheaper than brown?

t
theateist | | Dec 7, 2013 03:32 PM

The white bread is made from refined flour. The brown bread is made from whole grain (usually). The process to get refined flour is more complicated than whole-grain-wheat since several levels of millings are used.
So, why the brown bread is more expensive?
The only reason I can think of is that the whole-grain-flour is not rising as well as refined one because it has bran and other stuff. Is this the only reason?

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