This seems to be a local chain. We stopped at one of the smaller shops when we got lost. The best was a soft roll cut in half and wrapped with paper. Inside were scrambled eggs and a smear of chorizo. It was a nice breakfast sandwich.
There were some nice ladyfinger type of cookies which were sold attached to the strip of paper they were baked on. This was just a corner neighborhood spot with a limited selection for the immediate neighborhood. It would be interesting to try one of the larger Panaderia La Especial stores