Caught some of this on NPR this morning. Apparently Bravo shells out real money for its catchy theme music, rather than using stock stuff. The played that "bump bump bump bump" from Top Chef (the "judging music") and said "now if you just perked up your ears, you're probably a fan of Top Chef". They apparently do that to get you to look up from your iphone, close the refrigerator door, run back from the laundry room, etc. Pavlovian.