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Does Tom Colicchio *really* like Diet Coke "just for the taste of it?"

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Does Tom Colicchio *really* like Diet Coke "just for the taste of it?"

alkapal | | Nov 2, 2009 02:55 PM

First, poor Alton Brown got all jumped on for making an ad for Welch's grape juice -- a perfectly fine product.

But, when Tom Colicchio endorses Diet Coke, not a peep? (or did I miss the peep while I was on vacation?). http://www.youtube.com/watch?v=q1aHcr...

I have a friend who drinks diet drinks, and prefers the taste of Diet Coke to, say, Coke Zero.
But I think that's just conditioning by years of crappy diet soda flavors.

Is "sophisticated" as Tom's description of Diet Coke just another word for "bad-tasting-but-you'll-learn-to-like-it-'cause-it's-diet-and I'm-getting-some-good-money-for-doing-this-ad-in-light-of-my-newish-popularity"?

Doesn't Colicchio's endorsement undermine his credibility as an arbiter of "taste" and fine food & drink?

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