Although the mall isn't advertising it (as they are the forthcoming Panera Bread), Tilted Kilt is opening at Brunswick Square Mall in East Brunswick this summer. I noticed a similar strategy when the Hooters opened on Route 18 a couple of years ago. There was no indication of it coming while construction was taking place. They obviously don't want to stir any grass roots movement as Tilted Kilt, like Hooters, has met resistance in a lot communities where they open. I've been to the Tilted Kilt in Pittsburgh, and the menu is much better than standard bar food fare.