Saw the first two episodes last night. AB and Nigella and two other 'personalities'. They were picking their teams for some sort of a 'cook-off'. Frankly I'm disappointed in AB and Nigella. Do they REALLY need to do this to promote their 'brands'. In Tony's words: "I think not my friends".
Anyway, so far I'm giving the show 3 out of 10. That could change and I'm willing to give the show a try just b/c of AB and Nigella but I'm thinking it's just another in a very long string of cooking shows with pretty much the same basic premise. And they all got pretty tired pretty fast IMO.