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☺Supermarket scavenger hunts: "Why'd they put it THERE?"☺

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☺Supermarket scavenger hunts: "Why'd they put it THERE?"☺

greygarious | Dec 19, 2013 01:30 PM

I have had my eye out for candied cherries for about a month. In two different supermarkets, I scoured the baking aisle, candy, and ice cream topping sections, to no avail. Nor did the teenagers stocking the aisles know the product - although I carefully explained the diff between maraschino, canned, and candied. Finally, last week at one store I noticed a display table between the deli and meat counters, with a picked-over display of citron and other fruitcake supplies. The only candied cherries were the green ones. Late last night, in another market, I asked the befuddled teen cashier, who sent me to the holiday and regular candy aisles...nada. Then the manager appeared and asked if I was the shopper looking for candied cherries. He told me there was a rack in the produce section with all the candied baking fruits. Finally, got the red ones! But as I said to the manager, not in a million years would I have thought to look for them in produce. He said it's something they only order in November. I suggested that it be put in the baking aisle, or on its end cap, or a table near that section, or at the very least, that there be a sign on the cake decorations shelf pointing shoppers to produce for fruitcake ingredients. I don't think he got it. I departed with a reminder that "it's used in BAKING, nothing else..." BTW, wish me luck on the multi-type cherry amaretto fruitcake experiment.

What supermarket placement strategies leave YOU scratching your head?

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