I take my sushi/Japanese pretty seriously. I don't care about trendy crap. I order boatloads of sashimi and small plates when i go for sushi. I don't get sauced-out "special rolls" or those kind of overblown, overdone things. Favorite Sushi spots are Nagao (Brentwood), Matsuhisa (La cienega), Izaka-ya (on 3rd), and Wa (La Cienega & Holloway).
A lot of my self-proclaimed "foodie" friends (aka they're NOT foodies) have raved about SugarFish. My gut feeling, combined with what I've seen here on Chowhound, is that it's overrated.
To my fellow hounds who have been, WHAT'S THE DEAL WITH SUGARFISH?