Tried this new place on Steeles West. Big fanfare, including a press release (see URL below). Nice flyers in the store extolling their years of research to find the best burger. Owned by New York Fries. Set up is like Licks in terms of selecting condiments (but that is the only comparisom to Licks).
End result is same crappy kinda of burger as Hero Burger. Flat tasting, overcooked, not much flavour. Bun overpowers the burger. I cant understand for the life of me why they couldnt pull off a really good burger with all their supposed effort. I felt let down the same way as after I tried Hero Burger.