We happened to be in the area today, and we decided to check out the new store. The parking lot was pretty intense, but we did manage to get a spot on the other end. First of all, the store is absolutely enormous. I was very impressed with their produce selection. They had some unusual/hard to find items like lemongrass and various Asian greens and South American tubers. I bought some gorgeous poblano peppers and some very nice looking navel oranges. The produce area also has prepared foods, a soup bar, and an Asian food bar. The bakery looked just so-so, and the baguettes didn't really look like baguettes -- more like long loaves of bread. The selection of canned goods was excellent, although they didn't seem to have anything much different than Fairway. I can't comment on prices relative to other stores since I don't usually shop on that basis. Based on the number of people shopping there, this Shoprite seems to have hit a nerve in the area. I would definitely go back in search of some specific and unusual produce items if nothing else.