We all shop at Trader Joe's (if we have one), but I haven't been into an Aldi's since I was a child, and that's a long time ago. In Northwest Indiana where I grew up, Aldi's had a rather negative image. They were known for low pricing but we didn't even shop there and we were pretty poor. We thought it was kind of dirty and drab with brands we had never heard of.
Of course things are different now and generic and off-beat or small brands are popular, but I'm curious how they have managed to get to the top of this list.
We don't have any Aldi's in our area of New Mexico, but It sounds like they've re-invented themselves and upscaled their image.