Saw these at BJ's recently, Contadina brand canned tomatoes that were labeled with big letters SAN MARZANO and under that, in much smaller script, "style".
San Marzano tomatoes are grown in a specific region in Italy. Many believe they are best canned tomatoes you can buy. There a blogs about them. Chefs speak of them in rapturous tones.They have their own official seal meant to protect people from "fake" ones.
I get "italian style" but this seems like a marketing ploy that is hoping the average consumer won't look too closely.
What am I missing? What makes a tomato San Marzano "style"?
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