Disappointing and confusing. Used to shop at Fairway Manhattan years ago when I worked nearby. I found it a lot less confusing to navigate than Paramus. I felt like I was in a maze. Wound my way around the produce to find Swiss Chard here, Swiss Chard there, Swiss chard everywhere. Same with mushrooms and other items. yes, some were highlighted as Organic, but others were not and yet were separated from the rest of their ilk. I know there is a pricing strategy there, but i was too harried to figure out where the deal was. I guess they counted on that. The kosher: I don't feel comfortable at all with how they are handling it at this store. The bakery has items clearly marked with a toothpick of some sort with Marmorsteins name and symbol, but they are placed right up against all the other breads, all mixed up. It is very easy to make a mistake. The bagels are easier to understand as they are in drawers, but there are rolls in drawers right near the kosher that are not kosher. I also was disappointed by the lack of variety in the kosher breads. The rye I did take was quite stale (good for stuffing, but I had intended it for something else). There was no pumpernickel without raisins (no plain pumpernickel???) and the marble rye was not kosher. Where is Jerry Seinfeld when I need him. I want my kosher marble rye!!! Okay, the meats: Um, do they want kosher business?? The prices were ok, but the selection was paultry (paultry poultry). I was looking for kosher deli/appetizing and was shocked to find that this was not easily available or marked. After asking someone, I was shown a marked meat slicer right noext to everything else. I asked if there was kosher appetizing with it like salads, tuna, egg...Nope! Not even where they put all the kosher hummous. It appears that Kosher eaters only like humous on their bread as there was absolutely nothing else to be had. All the lox salads, carp, etc. were not kosher and they did not provide an area with kosher. I understand that this is not their priority. I was just surprised. I also did not trust that whole operation with the kosher meat slicer. Again, too mixed together. Cheeses? pathetic selection. I have seen much better in Kosher supermarkets and in the Fairway in Manhattan. Don't the kosher eaters in Bergen county like their cheese? Headed to the marked kosher aisle somewhat dejected and found...stuff I could find in Pathmark. Really? We don't have any impressive, high end Kosher items that we can showcase in the Kosher area??? As I meandered through the entire store, I did find some kosher specialty items mixed in around the other stuff, but--man--it was hard to find them. The freezer section was pathetic. We have some great frozen doughs and other items they could be carrying. Also, it was not marked as kosher. I won't be back any time soon. I feel that Trader Joe's does a much better job all around.