Haven't seen any recent reviews on this place lately (aside from brief blurbs in burger threads), so I thought I'd add mine -
Went on Saturday a few minutes after 6pm. There were roughly 12 people waiting - not horrible. Thankfully you can have some beers or wine while you're standing around waiting. My friend and I managed to snag a couple seats at the counter/bar after maybe 10 minutes of waiting. The place seemed to get very very crowded as it got closer to 7pm. We had some beers and watched UCLA lose on the nice flat screen TV. Ordered fries - they came out and were satisfactory/average. Someone next to me got onion rings that looked really good - next time I'm either ordering these or I'm trying the chili cheese fries.
Burger of the month was ahi tuna. We decided to make our own. My friend liked his burger - something with jalapeños and the grilled onion marmalade I think... don't remember the details. I also liked my burger - 1/3 beef (which turned out to be plenty for me, even though I had been eyeing the 1/2 lb. and 2/3 lb.) on a honey wheat bun (more wheat than honey fyi) with Tillamook cheddar, bacon, and mixed greens. It was tasty. And I will definitely go back. Service was pleasant and quick.
But overall it was not really special - I don't think it was deserving of it's GQ magazine "burger you must eat before you die" ranking or whatever they wrote... I just feel like I've had better burgers and fries before, namely the Burger Bar at Mandalay in Vegas and at Rustic Canyon in Santa Monica, albeit for $14. Hell, I could cook a burger myself that would be just as good as the one I had at The Counter.
Bottom line - very good but overhyped. Not worth waiting more than 20 minutes to eat here.