You know about being a repeat customer.
A die-hard loyal fan, you keep promoting your favorite restaurant, wondering why more people wouldn't try it.
Then there is the one which is so precious you'd like to keep it to yourself, worried that popularity might hurt it. You tell your close friends about it. (Or chounds)
Then there is the one everyone knows about, it may even be too crowded, but the food is so good you've got to have it now and then.
There is that one you habitually go to without even thinking. Reliable, always good, like eating at home, only better.
And then there is that upscale restaurant where your wallet is not completely happy, but it's such a good value that you don't really care.