And I guess I wasn't surprised. This is a well-known restauranteur who just opened a new place. He was "working the room" last evening and we got to chatting. I took pix of the food and the place and will post on my regional board. But I asked him where does he derive the most business (web-wise) and he said, hands down, Yelp. Even though CHs disparage the posters, there's power in numbers. And a really good restaurant I'm guessing will still stand out. So I'll post on Yelp also. And you may want to do that also, especially for a place just starting out or that needs a little boost.