Just discovered a small Moroccan place named Argan near Rittenhouse Square (on 17th, just up from Walnut). Opened about a month ago - it's the real deal. Menu is modest for now, sandwiches and salads, clearly items meant to look familiar and non-threatening to Americans. But the dishes and flavours are authentic and delicious. I had their Zaaluk sandwich (roasted eggplant), excellent. Very nice young couple on staff, seem to be the owners. I hope they do very well in this neighbourhood with its big lunchtime crowd. Really looking forward to my next sandwich there.