The wife and I visited Froma yesterday. It's a cheese/charcuterie/specialty food shop that opened recently on Melrose, a few blocks west of Fairfax (next to Paul Frank).
They have a nice selection of gourmet foods, but where they really shine is their cheeses and meats. The staff was super nice and kept offering suggestions - and samples - until we made them stop.
They do some salads and a dozen or so panini. We tried one with mozzarella and heirloom tomatoes, another with jamon, mancengo and piquillo peppers. $9-$12 are both quite good.
Their stuff is not cheap, but neither is Joan's on Third or other similar establishments. I hope more people find them. It is nice to have a place in the neighborhood passionate about food and run by friendly people.
7960 Melrose Ave.