Food Media

"Peel and Taste" (echoes of "Scratch 'n Sniff") in magazines, now

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"Peel and Taste" (echoes of "Scratch 'n Sniff") in magazines, now

shaogo | Jun 16, 2010 08:20 AM

The following snippet in a media magazine tells of a newly-invented concept:

http://www.mediapost.com/blogs/raw/?p...

The concept makes its debut in a magazine aimed at media types (who'll want to buy the concept for their own print ads).

Would *you* pull a strip out of one of your magazines and taste it? Me, I think not.

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