My normal grocery store used to always have chunks from the middle of the wheel with no rind, and I discovered I much prefer that cut. These pieces are often irregularly shaped, I'm fine with that. Now, if I can't find a piece like that, I ask a cheese person to remove the rind and they always do so, no questions asked. (Some of them at least know me as a regular customer, but I don't think all of them do.) They also sell packages of just rinds.
Recently I was in Whole Foods, and asked for the same thing. The guy did it, but let me know he wouldn't do it again. "We pay for the rind, we expect you to pay for the rind."
What do you think? Is this a reasonable request, or should I be paying for a rind I don't want?