The dishes offered are cheap pastas and don't include salad/breadsticks for the takeaway so not a massive expense for the restaurant. And considering that I'd be taking half my plate home anyway, I'd have plenty of flabby pasta to nosh on for a couple of days.
I've gotten a dish or dessert (oh yeah!) to take home from restaurants many times but I can't figure out why this particular promotion seems weird to me. (Not to say I wouldn't take advantage of it, mind you.)
Edited to add/clarify: Does this promo just seem a little weird to anyone else, or just me? What does it say about us as consumers?
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