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What NYC brewery marketed regular beer as "premium"?

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What NYC brewery marketed regular beer as "premium"?

Howard_2 | Jun 22, 2014 10:17 AM

In the NY Times recently, a reader noted that his father had worked in a brewery 60 years ago that marketed the same beer under its "regular" label, and also under a different label as "premium" (see http://www.nytimes.com/2014/05/11/mag... ).

Does anyone know more about this brewery, specifically, or about this practice today? (We all know that price, labelling, etc of items often has a strong impact on consumer judgements, so I'm not interested in the generic condition.) Thanks.

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