It's the countdown to the Mid-Autumn Festival (also popularly called the 'Mooncake Festival') on 17th Sep 2013.
Celebrated throughout the world by Chinese (and Vietnamese) communities, different types of mooncakes will be bought and sold, given and received as gifts.
In recent years, keen competition for this multi-million dollar business has seen the invention of mooncakes of new and unusual flavours: so it's no longer just red bean or lotus seed paste used, but chocolate ganache, butter cream, marzipan, etc. are introduced.
Even mooncake gift-boxes are elaborately designed these days, to attract shoppers. The most interesting one I got this year was InterContinental Hotel Kuala Lumpur's Louis Vuitton-inspired mooncake carrier bag!