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Micro-chain restaurants going viral

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Micro-chain restaurants going viral

Ruprecht | Nov 10, 2010 12:24 PM

There seems to be a rash expansion of local eateries that have had a single location for years. The "Upper Crust" syndrome has hit Lyndell's (Somerville (defunct?), North End, Belmont), and Comella's 9 (!) locations, 8 of which are new in the last two years. It seems like an odd time to be expanding so crazily. Are these people hoping to "go national" and become the next Boston Chicken or Bertuccis?

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Bertuccis Restaurant
6 Plaza Way, Plymouth, MA 02360

Comella's
1302 Washington St, Newton, MA 02465

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