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Le Creuset - Quelle Horreur!!!

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Le Creuset - Quelle Horreur!!!

b
blondelle | | Sep 30, 2010 12:32 PM

Went into Williams Sonoma today and they have gone and changed our beloved LC. How dare they! It's been an icon for 50+ years. They made the handles larger, and changed the design of the rings on top -they are now flatter and wider. They also changed the knob and made the stem wider and the knob now has a wider, more rounded edge. Is it more functional? Yes! But it's not Le Creuset any more to me even though it's stamped as such on the lid. The handles and knob look like the Lodge Color line now. It looks cheap to me.

As if that's not bad enough the Kiwi is being discontinued and it was replaced at Williams Sonoma with yet another dreary color. Sur La Table is also getting another green called Fennel which might be the same green with their own name. It's a medium, grayed down tealish green called Ocean. Almost like an army green that shades to a blackened green. Someone should get LC's marketing head some antidepressants. First that pinky taupe called Truffle, and then Cassis which is a deep, drab, muddy purple and now this muddy green.

They also discontinued that gorgeous Azure blue and replaced it with Cobalt there. I think the Azure is livlier and prettier but to each their own. They also had some new pieces such as a smaller, round doufou (sp.?) oven, and some new pieces I think in their heritage line.

LC has always been known for their iconic design and their bright, happy colors and they seem to have gotten away from both. A moment of silence for our old, beloved LC.

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