Who would have thought the classic cookbook series I so dearly treasured would wound up pandering to a frozen foods maker?
But that's exactly what the Joy folks did, licensing their name to Bellisino Foods (who also makes the Michelina's line of frozen foods) - who in turn gave Joy a persona and a website at www.letjoyin.com
The marketing seems a bit savvy (I did chuckle a little watching the videos posted on that site), but I'm not kidding myself thinking these are comparable to home-cooked meals (even if you do take on their "Make It Your Own" options, which can be as simple as throwing an extra half-cup of tomatoes or sour cream when cooking their frozen entrees). Still has the usual crazy amounts of sodium and/or fat as well as ingredients not readily available in the home kitchen (xanthan gum, sodium phosphate).
I haven't see the Joy line in my market's freezer aisle yet -- wound if any CHers were in the test markets and gave them a try. Would love to hear if they are in the slightest redeeming of the "Joy" name.
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