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Hellmann's/Best Foods: why use different names?

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Hellmann's/Best Foods: why use different names?

raison d'etre | Nov 9, 2002 05:27 PM

Once and for all, does anyone know WHY this mayo is called two different names depending on whether you're east or west of the Rockies? Is Hellmann's name trademarked by someone else in the west? Is it one of those quirks that have no reason which we all simply have to accept on faith, like God?

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