Yesterday I noticed and (of course) purchased an unfamiliar brand of yogurt at Russo's. This morning's tasting was very yummy. This is regular (not strained or Greek-style) yogurt made only from dairy products and yogurt cultures. There is no pectin or gelatin used to thicken it. It is whole-milk, creamline style, so there is a yummy layer on the top for extra breakfast yogurt goodness. The flavor is very mild with very little tang. I think it was something like $3.79 for a large container. Highly recommended for people who like their yogurt made in this style.