We recently visited the newly opened "Breadsmith" store in Cranford, NJ. Breadsmith is a mid-western chain for upscale artisan bread. And Cranford is their first East Coast location.
The staff is very friendly and knowledgable. They explain the different breads and let you taste all of them. They have a few "core breads" every day and then a weekly rotation of additional specialty breads.
The focaccia that we got was quite amazing. Just the right texture, well rounded taste complemented by a few herbs.
The prices are bit on the high side even for artisan bread, but considering the quality and the fact that you can taste before you buy, I believe it is still worthwhile.
With really good and authentic (in particular European style) bread not that easy to get in this area, I'm glad they opened their first store in my neighborhood.
More details in my blog: