Stopped by Fruitti Yogurt to test drive their yogurt and see how it compared to Pinkberry and Yogurt World.
The decor is a less dressed up version of Pinkberry. Same bright, Miami Vice style paints with little tables and bright lights. They lack the really cool ceiling lamps and display of MoMa kitchen gadgets that Pinkberry has (at least the one in Temecula). Their front counter is virtually an exact replica of Pinkberry with the white counter and section of fruit and crunchy toppings. They had about 6-8 fresh fruit selections and 6-8 nuts, mochi, boba jellies and dry toppings.
They offer four flavors: plain, green tea and I'm assuming, 2 flavors of the week/day. Today's were pomegranate berry and taro. In addition to frozen yogurt, they also have coffee drinks and boba tea. I sampled the pomegrante and taro. Pomegranate was pleasantly sweet. Taro was more subtle. I ended up getting a small of plain and taro with mochi. I didn't notice the server weigh the yogurt like at PInkberry and she gave me roughly 8-10 oz of yogurt. Damage was $3.75. The plain lacked that zingy tanginess that Yogurt World and Pinkberry's plain flavor has. Texture was slightly icier than Yogurt World or Pinkberry. I noticed that after my tastebuds started freezing up, it was hard to tell the difference between the flavors. That is not something I've noticed at Yogurt World.
They way they price their yogurt and toppings is almost exactly like Pinkberry. You get more or less included toppings, depending what size you order.
Overall, it was a pleasant experience, although I think Yogurt World and Pinkberry have better tasting products. I also like the self-serve idea from 16 flavors at Yogurt World, although this risks making the store a little messier and stickier. The biggest pro is that parking is not a problem and the parking lot is not difficult to navigate like at Yogurt World.
Located In the same plaza as International Market and Grill on the corner of Via La Jolla Drive and Holiday Court.