Finally got a chance to try Frittelli's Doughnuts (350 N Canon Dr., Beverly Hills, (310) 276-1408, http://www.frittelli.com ) over the weekend, and have to say, I wasn't particularly impressed. Sampled a glazed buttermilk bar, which is generally my favorite item; it was a bit dry, and while the flavor was okay, it's not in the same league as Primo's (2918 Sawtelle, just north of National, (310) 478-6930). Also tried a green apple fritter, which, on Saturday morning, was the only item they had that was still warm. Again, it wasn't bad, but was a bit over-fried/burnt, which I think gave it a bitter aftertaste. Remarkably, I finished neither item. Service was gruff and indifferent.
I love (!!!) doughnuts, and have, at times, gone hundreds of miles out of my way in order to visit a good doughnut shop. I had high hopes for Frittelli's, but, based on the (admittedly small) sample of items I tried on Saturday, this place doesn't seem to be worth a special trip. The citizens of BH are all fired up about Frittelli, but I suspect that's mostly because they've been on Atkins and/or low fat diets for the past 10 years and so had forgotten a basic fact of life: doughnuts, any doughnuts, are friggin' good. That said, if the sample I had was typical, I'm pretty confident that, in a blind taste test, Frittelli would be beaten by your run-of-the-mill New England Dunkin Doughnuts (and it's certainly no Primo's, Doughnut Plant, or Butler's Colonial).