I just noticed on Whole Foods' website that they have now added a Whole Foods in Noe Valley as a "store in development" along with the Potrero and Haight location. Not that I'm a Noe Valley resident, but with Real Foods spinning their wheels for four years now, it seems that Whole Foods would be a valuable upgrade from what the neighborhood currently has.
They have it listed at just under 17,000 square feet, which would easily make it one of the smallest of the Whole Foods stores nationally. Deduction has led me to believe they would be taking over the spot currently occupied by the crusty, old (and last remaining) Bell Market.
Again, I'm not sure how this will sit with Fresh Organics' plans for Real Foods on 24th Street.