I only saw this for the first time the other day. Had to try it.
Now everyone knows that peanut snack (Japanese and Chinese both have them) where the peanut is coated with some sort of rice flower and is tan color, and smooth in texture, crunchy to the bite? I think the Chinese call it 魚皮花生(fish-skin peanuts). I never cared much for the fish skin peanuts, but I found the same treatment for sunflower seeds are delicious. I have tried chocolate coated sunflower seeds before and thought them too sweet. Now, this combo has just the right ratio of crunch and nutty flavor.
I know, you all probably have had these...where have I been?