I'm in Raley's today and there are these interesting round Mediterrean eggplants, so I pick one up and there's a big old label on it with Emeril's face staring at me. Across the aisle are heirloom tomatoes with the Emeril's desiger label.
I've pretty much ignored all the bottled products, lettuce, herbs, and, IIRC, sausage or something like that. I just kind of assumed all it was was a way to cash in on a celebrity name.
Is there anything in the product line that is exceptional?
I don't know why I'm bothered by a fresh eggplant with a name attached to it. I have no problem with Del Monte pineapples. I'm just not sure I want every apple, orange, pepper, etc with someone's name on it.
Anyway, any good?
The produce seems to be a partnership with a company called Pride of San Juan located in Holister, California.
Kind of an interesting article about Emeril when he was named 2004 Executive of they year by R&I. There's a mention about the plans for marketing heirloom tomatoes.
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