Domino is an East European, mainly Russian, deli, located on Kings Highway, between Ocean Avenue and the Q Train.
(Domino Supermarket - Midwood 1824 Kings Hwy btwn 19th and 18th St )
In my opposition to market dominance by huge entities that become ubiquitous, and actually monopolistic, I fortify my case with the sheer quality disparity between the alternative and the monolith.
Boars Head, in the 1990s, I began to patronize establishments that sold other than the rising Boars Head. To my satisfaction, sometimes, and other times, the disparity of quality was minimal.
In metropolitan areas, this is easy, that is finding the quality that is absent from the major brand, that with capital blitzes, the market. One only needs to find ethnic specific meat delis, such as Jewish, German, Russain, Polish, etc.
Such capital heavy marketing is translated into perks that get retailers to side with one vendor over others, thus subverting free enterprise. Things such as free coolers, and refrigeration kits, promotional discounts to retailers, etc. are ways that garbage, to mediocre products become monopoly.
example: Snapples and Arizona: water plus high fructose corn syrup, with hints of particular tastes such as berries, and colorful packaging and a trendy name. These items serve to homogenize the market, posing as alternatives to (sugar base) soda and carbonated drinks.
This causes a downgrade in the ability of the consumers as a group to understand quality.
I recommend Domino. The meats are of a variety that is absent in the supermarkets, and rage from slabs of what bacon is cut from, but in a ham-esque style, to Italian meats. There Eastern Eurpoean meats are range from goose to head cheese.
They have prepared dishes, that represent cuisines of Ukraine, Russia, Georgia, etc. The prices on all these items are far better than the Gourmet Deli's.
Brighten Beach has some that become quite busy, so avoid the shopping rush and go to Midwood.