1. Unbelievably long wait.
I waited 50 minutes after politely asking for two plain cheese slices. The place wasn’t even that busy. Plenty of people jumped ahead of me with entire pizza orders that were filled before any slices were made available to anyone. Finally, a customer who had already ordered and received two pies, asked if another one could be made. Dom’s daughter responded “sure, it’ll be ready in a few minutes.” I politely asked if my order would be speeded up if I requested an entire pie, to which she kind of rolled her eyes. I asked if it would be much longer for my slices, she responded (for the third time), “yeah, it’s in the oven now.” That same customer who jumped ahead of me kindly offered a slice from his own pie, fresh from the oven, which I gladly snapped up, as I was almost ready to pass out from starvation. Seriously, I hadn't eaten all day! After one greasy, dripping bite, I realized further waiting would not be adequately rewarded, and I walked out.
2. Good, not great pizza.
The crust was not particularly flavorful, and certainly rather dense. The sauce had a bit of tart/sweetness too it, which was nice, but no better than above average. The cheese was clearly better than typical NY ‘pizza cheese’, but not in the realm of Patsy’s, John’s, Grimaldi’s, etc. It was okay. The whole slice was dripping in an unnecessary slather of olive oil that goes on after the pie is delivered from the oven. The final dusting of cheese (parmesean?), and clippings of fresh basil were a nice, though visually unappealing touch.
3. Long haul from the city.
This is no destination eatery. If you're local, and place your order an hour ahead, it makes sense to eat there. If not, find a good pizzeria closer to home. I'm sure there are many as good as DiFara.
4. It’s just a pizzeria.
This is not really a criticism, just an observation. It’s just a pizza joint, and kind of a dump at that. It’s certainly not a destination spot for a sit down meal. If you're in Brooklyn, go to Lucali instead.
Overall, I was not impressed. I could speculate as to the reasons why some people act so fanatical about this place, but there would be no point. It’s just pizza. If you like it, good for you. You won’t have to worry about this chowhound jumping ahead of you in line.
On my way home, still hungry, I considered my many options for good pizza in the city, and settled on Una Pizza Napoletana on 12th between 1st and 2nd Ave. There was no wait. I got a single pie to take home, but ate most of it on the subway. Now THAT is a pizza made of “the finest ingredients”, as so many have claimed about DiFara. I suspect that DiFara fans lack the taste buds needed to discern the difference. The small pie was $21, but only took 5 minutes, I was treated well, and served water while I sat down and waited. How much was that 50 minutes spent standing around like a jackass starving at DiFara worth? If you're thinking of trying this place for the novelty, as I did, don't bother, it ain't worth it.