This is great on grilled meats or fish, but I pondered how it would take us months to use up this large (37 oz) jar.
Flash of inspiration -- sundaes and milkshakes. This stuff is great! Don't be put off by the habanero; you know it's there, but it doesn't blast your mouth. If you didn't know it was in there, you'd just be intrigued by the nice flavor side note.
Robert Rothschild Farm is the brand and it's near the bbq and soy sauces.