Beer, Cider, & Sake

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The Coldest Beer on Earth!

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The Coldest Beer on Earth!

Chinon00 | Jul 6, 2007 08:07 AM

On June 28 in Montreal, Coors Light introduces its new Cold Certified can. It features temperature-sensitive thermal chromatic ink technology that turns the Mountain Icon to blue when the beer has been chilled to its optimal temperature of 4ºC, signaling to beer lovers that their Coors Light is ice cold and ready to enjoy.

Actually I thought that its optimum temperature would have been colder. 4ºC/ 39ºF is about normal refrigerator temperature isn't it?

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