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Chronicle "Bites" supplement

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Chronicle "Bites" supplement

t
TopoTail | | Oct 12, 2012 01:29 PM

Today's Chronicle included a small-format supplement called Bites, which they describe as "a special quarterly publication that focuses on specialty foods, cooking, and entertaining for the season."

It includes many double-page spreads focusing on a restaurant, wine maker, or food purveyor, with nice color pix and contact info.

The small print at the top of the pages promoting these business identifies Bites as an "advertising feature," but I would guess that the bulk of readers will not realize that they are reading about businesses that have paid the Chronicle to feature them. The whole thing smells wrong to me.

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