I could never understand how/why Zane's smoked meat deserved such adulation
His PR spin machine is exceptional - from local scribblers to America's foodie oracles, they've all piled on with rave reviews of his artisanal smoke meat
They were swigging the same koolaid
I have eaten at both the Monarch and the new digs, several times, always spotty, and NEVER a really good SM sandwich
Corey Mintz of TorStar fame finally spilled the beans this week, the smoked meat is indedible (NO GOOD) at his own blog this week - http://porkosity.blogspot.com/2011/07...
Just days earlier the same Mr. Mintz (this time as a Star columnist) devoted tons of attention, and heaped additional praise, on Zane's growth/success phenom- but neglected to mention that the much anticipated fleet of trucks will be distributing sub-standard fare that he wouldn't eat himself
So much for a food writer playing straight with his readership (mind you it is the Star, after all)
356 College Street, Toronto, ON M6J, CA