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Cane Rosso - Open in Ferry Building

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Cane Rosso - Open in Ferry Building

RichInMV | Jul 14, 2009 12:56 PM

Today on my usual wander down to the Ferry Building, I stopped by the new Cane Rosso location to see how they were progressing. I was surprised to see it open, and when I got to the cashier, she informed me today is their first day. The bonus was that everything was FREE. They are (wisely) not charging people as they work out the kinks in their new operation.

Given that it was the first day, and that the pork shoulder sandwich I ordered was free, I would not mark them down on service, but it's important to note that it took more than 30 minutes to get that sandwich! I presume they'll get that dialed in, but you might want to consider how much time you have for the next few weeks as they get swarmed and work out their service kinks. Everyone there seemed to be working very hard, and really focused on customer service, but there were perhaps 50-60 people waiting (from around noon till 12:30) while I awaited my sandwich.

So, on to the food - the pork sandwich was very good - it's on a nice roll (not sure, maybe Acme?) that is properly hollowed out, with a good size portion of very tender and flavorful pork shoulder, along with some baby mustard greens, and a couple of spoonfuls of jus. Nice sandwich, though not terribly large, especially considering their $9 price tag.

If you're familiar with the size of the Acme Bakery sandwiches (which are $5) in the Ferry Building, this is about the same size, but costs 80% more. Very tasty, but not a great value.

There was also a peach/gorgonzola sandwich, a beef brisket with tomato conserva sandwich, and some other sides and salads. There was a porchetta plate for $12.50 (I think) and a rotisserie chicken plate as well.

It feels WAY too early to comment on how they'll do here, but my instinct is they will be successful - the food quality (sample of one) is there, the prices are higher than I think is worth it, but given that Boulette's Larder and Frog Hollow seem to survive on what I consider "luxury" pricing, I think people will go for this.

I'm sure others will report on their impressions over the next few days. I'll go back in August once the newness wears off and see how things are then...

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Il Cane Rosso
1 Ferry Plaza, San Francisco, CA 94105

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