You say tomato, I say kumato ... or in the US, Rosso Bruno.
This week Raley's in California has a sale on this new variety of tomato. It is brown/olive green.
The company that sells these tomatoes says that their concern is getting the public to accept the color. Actually they are quite attractive. Unfortunately the taste isn't all that the hype would have you believe.
For a supermarket tomato it is ok, but it is still a supermarket tomato. They are carefully packaged but this is a firm tomato that I think could be bounced on the floor without bruising.
I'm not sure if my local Raley's mishandled them and refrigerated them somewhere along the line, but while the outside was firm and pleasantly crisp, the interior had just a tiny suggestion of mushiness like a tomato that's been refrigerated and brought to room temperature.
I guess they were introduced in Europe a few years ago and called a kumato. The US distributor is calling them Rosso Bruno.
Wading through all the hype from the European and US distributors, it does seem to have some good points -
- they are naturally vine-ripened and don't use artificial processes to ripen
- No herbicides are used, only natural predators (good bugs) to control pests
- supposedly it is higher in vitamin A and fiber than the standard red tomato
I'm going to let the other tomato try to ripen to what the site says is the optimal eating condition.
The company made up this bogus story about a young Italian farmer who fell in love with a pretty girl, so he developed a tomato to impress her.
It was brown like her hair, the sweet robust flavor to reflect her ... well, blah, blah, blah ... you can read the story on the web. It leads up to the marketing slogan "Inspired by passion, you'll fall in love with the taste".
Actually, they missed the mark and should have went with the real origin and story. People would be flocking to the store to snap up the tomatoes that, it seems, is an aphrodisiac for giant Galapagos tortoises.
And hey, if those tomatoes helped enhance the size of those turtles ... you got yourself a product. I just hope this doesn't lead any spam about tomatoes and uh, well, you know.
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